Targeted Mailing Lists Get Results
Our direct mail campaigns are targeted to specific demographics and special interest groups. If you have a specific offer then it makes sense that you target the type of prospects who are most likely to respond to achieve the best results.
Whether it's age, marital status, financial health, home ownership, sport or hobby we have a multitude of social segments and special interest groups to choose from. These are just a few examples of social demographics we can target:
- Age Group
- Marital Status
- House Owner
- Residence Type
- Household Income
- Employment Status
- Financial Health
- Mortgage Status
- Active Retirement
- Retirement Affluence
- Small or Home Office
- Family Life Stage
- Council Tax Band
These are a few examples of special interest mailing groups available. Please contact us for the target market you want to reach.
- Affluent Males
- Business to Business
- Health Buyers
- Financial Trading
- Slimming and Beauty
- Over 50s
Business to Business (B2B)
We are also able to send highly targeted business to business campaigns to nearly every type of business available in the UK. From abrasive products to zoos, certainly far too many options to list here. You can also select contact names, job function, turnover, number of employees and a lot more to accurately select the types of businesses you want to approach.
Example Targeted Postcard Mailing Campaign
Lets use recently divorced women as an example. Who might benefit from a having a targeted list of people just recently divorced in your area? What about a gym or fitness centre. This might be a suitable headline:
Remember How Your Body Used to Look?
Get it Back in 30 Days With Our Proven Fitness Program!
This might generate a good response to recently divorced individuals that are wanting to start a new life. Get in the mind of the prospect. When someone experiences a major life event they often have new desires and outlooks. In order to fulfill those needs and wants they will be looking for new products and services. By understanding their thoughts and wishes you can target that person.
What happens when someone is recently divorced:
- They want to be attractive again
- They want to meet new people
- They might want to buy a new house
- They want to buy new clothes
- They have a fresh outlook on life
All these reasons and many more can become great marketing opportunities. A postcard with a good image on the front that matches the the average age of a divorced female can be can be very powerful:
She probably thinks; "Wow, yes it is time to get it back" and probably blames the postcard on divine intervention. She has no idea that someone has intelligently marketed to her with a targeted list.
The back of the postcard
The back of the postcard is very important. You want your prospect interested enough to turn the card over where they see the powerful image that drives the message home. But before they do that there are key elements that should be incorporated onto the back of the card that they should see first before turning it over:
- A bold headline at the top
- A short amount of copy
- Bullet points featuring the benefits
- A clear call to action
- A clear way to respond (Website and phone number)
- A compelling offer
We can help you in all aspects of your postcard campaign:
- Select the right list
- Write the sales copy
- Design and create the graphics
- Plan, create and schedule your mailing
Please contact us without any obligation